Fully integrated company website with CRM and callback services for PV consulting & selling company Alternator

Fully integrated company website with CRM and callback services for PV consulting & selling company Alternator
After Alternator has branched out into PV selling & installation, their next step was to transform the previous informational website into a selling one. In cooperation with STUDIO 2X2, the company's new branding and website design have been created. The main focuses were on short project delivery time, use of available online tools and automatization of customer gain & care.
A rebranding of a company working in the field of renewable energy. The company's strategy switched from enterprise consulting to installing photovoltaic in Polish households, so the brand image had to follow. The "A" signet connects the first letter of the brand name with a symbolic visualization of solar panels installed on a slope. The logo was accompanied by expressive colors and distinctive illustrations.
The main focus was on preparing the website to automated acquisition of new leads. We made a research about leading callback services (less than 30 seconds) and lead management services with CRM functionalities. Together we decided to choose CallPage (callback) and Pipedrive (CRM). Both tools have helped us in short solution development time and were budget-saving for the client.
The starting point was to pick up a leading technology and suitable framework. Having expierience with both React and Next.js, we decided they will be perfect for this type of project. Website's content is being managed through the headless CMS - GraphCMS. It has been launched on Vercel platform to gain enough capacity for handling a large number of customers.
Alternator Sp. z o.o. offers analytics and consulting services in the field of energetics, including cost reduction of energy utilities (electricity, gas and district heating). The company has 5 years of experience in the energetics industry. In addition, company sells & installs photovoltaics.
Old and new logo comparison.
A page including basic information about the company.
A diagram showcasing all the integrations and connections made underneath.